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KFS “Online Marketing Success” Summit
May 3, 2012 by toni
Filed under KFS, KFS Summit: Succeed At Online Marketing, Training / Workshops
Don’t be in Denial…Technology is Here to Stay!
In the next few years, millions more will get connected to the internet, it will become an even bigger force and many more people will look and find what they need online. Technology has allowed people to communicate instantaneously to anybody around the world and it has changed the way people get their information. It has even changed the way people shop. It will continually change the way people lead their lives in the up coming years. The world of online marketing is an exciting, and confusing, and the place to be. But if you don’t learn how to go about it the right way you’re going to be left in the dust.
Now you have a chance to learn what it all means and
how to make it work for YOU!
Marketing in cyberspace is bigger than just social media. With online marketing you have the power to: get your name out, step in and grab customers when your competition drops the ball, build a following of “brand evangelists” who do the selling for you, establish yourself as the leader in the industry, and much much more.
..Join us for the KFS Summit: Succeed At Online Marketing, Friday May 25th.
A team of marketing specialists breaks it all down for you in easy to follow steps. You’ll walk away with techniques you can start using right away to grow your business. Come in for a session or, better yet, stay for the day as we give you the tools you need to market online. Sessions include:
9-9:50am Killer Keywords:Find the Keywords You Need & the Ones Your Competitors Leave Behind
10-10:50am The Changing Face of Facebook: New Changes, Pages, Events, Ads, & more
11-11:50am Getting Linked: Creating & Use LinkedIn Profiles & Pages for Business
12-12:50pm Q & A Panel: Lunch Provided By Jason’s Deli (Grilled Chicken-Nutty Salad)
1-1:50pm Content is King: How the Words You Use Can Make (or Kill) Your Sale
2-2:50pm Email Marketing is Still Alive: How to Build Fun and Effective Email Marketing Campaigns
3-3:50pm Beyond the Norm: Foursquare, Meet-up, Yelp & Pinterest
4-4:50pm Necessary Add-ons: Twitter, QR Codes, Hootsuite, Buffer and/or SocialOomph
5-5:30pm Q & A Panel: Optional
Individual sessions just $25/each
Get the most bang for your Buck – attend all day for only $125.00
Early Bird Special, Now through May 18th-$99.00*
and we’ll throw in lunch for FREE!
Seating is limited. Last Summit was a sell-out!
…………..Don’t get left behind. Register today!……………
*$99 is only for those who pre-register and pre-pay. Full day tickets at the door are $150 and subject to availability. Full day registrations will take priority over individual class reservations. Some sessions may be completely full by the day of the event.
Social Media Seminar
May 1, 2012 by Administrator
Filed under Social Media, Training / Workshops
The Next Seminar is Friday, June 22, 2012
Why is this seminar important? In this new economy, social media is available 24/7/365. It’s where your customers are looking to learn about you. It’s the way to market. It’s all about growing your business. Social media is more than just doing tweets, writing on a person’s wall or connecting with 1000s of other business people. It’s a strategy. Social Media is not about the technology. It’s all about people and processes.
You are being transferred to the Social Media information and registration page.
Introduction to WordPress
March 25, 2012 by toni
Filed under Training / Workshops, Wordpress, Wordpress 101
Are you looking for an inexpensive, easy-to-maintain website?
WordPress is the most popular content management site in use today. Loved by entrepreneurs, universities and non-profits because of the flexibility and versatility, it s a terrific choice for small business owners!
In this fun and informative class you will learn:
- About WordPress, and why you should use it
- The difference between hosted and self-hosted sites
- Benefits of using WordPress
- The ease of use, giving you the control of content and changes
WHEN: Tuesday, March 27th, 6:00-7:15pm
WHERE: La Mancha Business Center, Room 157
PRICE: $10 per person
Seating is limited, first come, first served – Based on paid admission.
Presented by: Paula Hill, Strategic Online Solutions, 817-919-3423
Texas Get Your Business Online!
March 12, 2012 by toni
Filed under KFS, Strategies For Success, Training / Workshops
Websites are now free for Texas Businesses!
While 97% of Americans look online for local products and services, 51% of Texan small businesses do not have a website or online presence. That’s a lot of small businesses that are virtually invisible to potential customers looking online.
Texas Get Your Business Online is an easy, free, and fast way to get your business online. With professional templates and a few easy steps, you can create and publish a website for your business in less than 60 minutes. There’s no catch and no cost.
Join us April 19th, 9-11:30am for a FREE Class
presented by a Google Representative!
Here’s what you get:
- A free, easy-to-build, professional website
- A free customized domain name and hosting for one year
- A free local business listing on Google Places
- Free tools, resources, and local events
If you’re not online, you’re invisible to customers who are looking online for businesses like yours. You can change that April 19th.
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What is AdWords and is it Right for Me?
Get the answers you need
April 19th 2-4:30pm
Google AdWords is Google’s online advertising product that can help you attract new customers to your website and grow your business. You create ads for your business and AdWords displays them to people searching for products or services like yours at the exact moment they’re looking for them.Thinking about online advertising and don’t know where to start?
This seminar is designed to help business owners understand the world of online advertising, increase website traffic and improve sales by implementing Google AdWords effectively.
A few of the topics covered include:
- Understanding pay-per-click advertising
- Creating a successful Google AdWords campaign
- Targeting specific customers
This is not just another presentation. A representative from Google will be here to present and answer your questions.
Business owners seize this opportunity to get your business online and noticed!
Location: LaMancha Business Centre, The Event Center @3120 Merida Ave, 76109
Seating is Limited In Both Sessions!
Sold Out! 
Microsoft Office Series-Fundamentals
February 7, 2012 by Administrator
Filed under Microsoft Office, Training / Workshops
Maximizing the Power of Microsoft® Office®
What’s your time worth? Do you spend too much time trying to get your documents and spread sheets to look just right? Do you have an effective way to follow-up with clients, setup meetings or assign duties?
No matter what your business, knowing how to work smarter and get more done in less time will improve your bottom line. Become more proficient using Word, Excel, Outlook and PowerPoint, and let power of the programs increase your productivity while increasing your bottom line!
Take one or all four! Discover the basics, plus expert power tips!
Outlook-Better Organization and Client Management, Wednesday, March 7th 8:30am-12:00pm
Microsoft Outlook has become the software of choice for anyone who needs to organize, keep track of, store and share all the different kinds of information that go into managing busy work and home schedules.
Participants will come away from this workshop with a greater understanding of Microsoft Outlook and its versatility as a desktop information manager. Whether you are new to Outlook or a current user eager to use Outlook to its full capability, this workshop will give you show you the tools built in to Outlook that help you identify, organize and follow up on tasks, meetings and projects. In the Outlook class you will learn how:
To be more organized
(Mail box advanced options)
- Color code messages from important senders (i.e. your spouse, boss)
- Generate notifications when critical emails arrive
- Block, filter and sort through the junk
- Clean up your mailbox
- Archive, Backup and Delete old messages
- Automatically move unimportant mail to folders for review later
To be more accountable
(Tasks advanced features)
- Create “must do” lists with completion dates
- Assign task to others
- Send and receive updates about task status
To be more systematic
(Journal features)
- Track contact activity like meetings, emails, documents, …
- Log phone conversations
To be more reliable
(Calendar features)
- Track appointments
- Send meeting invitations and track acceptance
- Set-up reminders
Excel-Increase Your Productivity, Wednesday, March 7th 1:00pm-4:30pm
Most of us don’t have time in our busy workdays to use our valuable time punching keys in trial and error learning, extended training, or on-the-job learning. No need, our computer training gives you the most information possible in the least amount of time. You will learn ways to work faster, smarter, and savvier with Excel! We will start with the basics and move to more advanced features, turning Excel into your most powerful productivity tool.
You’ll learn the ABCs of using charts, graphs, fonts, borders, shading, and more — and produce spreadsheets that communicate better and really get attention! Knowledge is power and knowing how to get more done in less time makes you more profitable. Join us for a fast paced look at how to use Microsoft Excel 2007 or 2010 to be more effective, efficient, and productive. You will learn how to…
- Type less using Auto Fill for numbers, dates, days, and months
- Reduce keystrokes by using Hot-keys
- Use functions instead of building your own formulas
- Build formulas when you have special needs
- Sort, group and total data
- Use Pivot Tables to summarize and report data
- Modifying the page setup to create professional reports
- Create powerful graphs
- Use tips and techniques to get things done faster
* Ready to move to the next level in Excel? Check out our Advanced Workshop, Friday, March 9th
PowerPoint-Visual Communication, Thursday, March 8th 8:30am-12:00pm
There is no better way to communicate your product, service or passion than by speaking to a powerful, professional PowerPoint. There is also no better way to alienate and bore an audience than by speaking to a bad PowerPoint. This class helps you create dynamic presentations and helps you understand how to avoid many of the pitfalls that plague PowerPoint presenters.
- Work with the Master Slide
- How to insert graphics, SmartArt, pictures… to add pizzazz to your message
- How to effectively use animation without looking “cheesy”
- Speaking techniques that enhance your presentations
- Things to avoid when giving PowerPoint presentations
- Interfacing with Excel for dramatic charts and graphs
- Tips and tricks for creating custom presentations without ever changing your PowerPoint slides
If you are a beginner or have used these products for years, these classes will help you get more done, in less time, and with less effort.
Word-Everyday Application, Thursday, March 8th 1:00pm-4:30pm
There’s got to be a better way! In Microsoft Word, there is always a better way. Microsoft Word is the most popular word processing program in the world. And, for good reason. It offers a wealth of features that allow you to accomplish just about anything you want with your reports, newsletters, correspondence, and other documents. It’s time you took advantage of everything this amazing software can do for you.This class will show you how to create powerful and professional documents. Because certain aspects of the Word program are so powerful and beneficial, not using them is costing you precious hours every day.
You will learn …
- Achieve Graphic design looks without any special software
- Using available templates, text boxes, smartart and all the new image effects, Word provides a powerful graphics design tool that’s easy to use.
- Need footnotes, bibliographies, or tables of contents that automatically update, Word does that for you.
- Maintain consistent formatting throughout your documents by using the Styles feature.
- Easily add headers, footers and cover pages using your own custom design or standard designs.
- Add pictures to documents and give them that graphic artist touch. Learn to position pictures anywhere on the page and have the text flow smoothly around them.
- Need to “index” the important information in your work, Word provides a simple method to tag the words you want to include in your index and then 3 clicks and your index is automatically generated.
- How to work with formats, margins and tab stops to create visually appealing newsletters, flyers, and even web pages.
- How to use mail merge for custom letters, labels and even emails.
How we present this material . . .
This is not a hands-on training and for a good reason. Everyone works on computers at a different speed. Some people like to experiment, others get lost and need help. In the long run, a hands-on class slows everyone down. Besides, you don’t need practice moving your mouse. You do need to know how your new system’s features work, how to use them and where to activate them.
*New Quests Graduates and Students get special pricing.
Call to register: 682-710-1110
Email Marketing The Right Way
January 29, 2012 by Paula Hill
Filed under Email Marketing, Training / Workshops
Email Marketing Workshop in Fort Worth
This class is an overview of how to build low cost, high-impact, email marketing campaigns. You’ll learn the benefits of email marketing, plus a variety of PROVEN TACTICS in this fun and interactive class including:
- How to build a distribution list.
- Writing high-impact content.
- Composing killer subject lines.
- Goals and Campaigns.
- When NOT to email.
WHEN: Tuesday, February 28th, 6:00-7:15pm
WHERE: La Mancha Business Center
PRICE: $10 per person
Seating is limited, first come, first served – Based on paid admission.
Presented by: Paula Hill, Strategic Online Solutions, 817-919-3423
Facebook Business Strategies Workshop
September 12, 2011 by toni
Filed under KFS, Training / Workshops
I have a Facebook Business Page, now what???
Marketing Strategy for Facebook
Whether you’re promoting yourself or a client, Facebook gives you the opportunity to reach many people quickly and for no or little cost. But if you misuse the site, you may do more harm than good. In this class we will discuss how you can properly take advantage of Facebook’s full potential using the tools provided, such as status updates, notes, pages, photos and videos. You will learn new strategies that make it easy to keep the attention of your regular fans and harness the power of their participation to bring new fans to your page. You will also learn how to create a simple, yet effective social media marketing plan to keep you organized and privy to which strategies are working as well as those which are not.
DON’T FORGET ….
Social media is a relationship (granted it is with all these people online that you never see – but it is a relationship none-the-less) but too often people start seeing numbers, not people because of the lack of personal connection.
- The number of likes
- The number of comments
- But on the other end of each of those “numbers” is a person (behind a computer screen)
So what does that mean to you? It means that you need to invest in your Facebook content by providing information of add value – which means not trying to sell sell sell. If you are looking to increase your income ASAP, Facebook is NOT the answer.
Your Facebook should make you a resource to the community which eventually drives traffic back to your business but this is an INVESTMENT not a QUICK FIX.
Presenter
Julia Lilly with 360 Admin will be our Facebook Strategies presenter. She is a professional Virtual Assistant assisting other businesses with their social media presence. She provides her clients one-on-one social media consulting as well as full social media management. She is dedicated to watching social media trends and sharing that information to help others create successful social media presences to improve their business. You can follow her on social media for additional tips and follow up:
Facebook http://facebook.com/360admin
LinkedIn http://www.linkedin.com/in/julialilly
Twitter http://twitter.com/julialilly
When: Thursday, November 17th
Time: 5:30-8:30pm
Where: Building #1 Training Room
Keyword and Competitor Research
August 1, 2011 by Paula Hill
Filed under Market Research, Training / Workshops
Most people rush into business and randomly start marketing without conducting any research and hope for the best. Unfortunately, “It takes the same amount of work to build an unsuccessful business as it does to build a successful business.”
Doing keyword research will help drive traffic to your website and increase sales. But keyword research alone isn’t enough – you also need to look at what your competitors AND the leaders in your industry are doing. The process of analyzing the online marketing tactics the most successful businesses in your industry are employing will save you countless hours of frustration and a lot of money in ineffective marketing.
Join us in this empowering review of Keyword & Competitor Research, brought to us by Paula Hill, a Certified Internet Marketing Specialist, and owner of Strategic Online Solutions, www.SOSmyMarketing.com.
During this presentation, you will learn:
- The benefits of conducting competitor and keyword research
- How to identify Keywords & Keyword Phrases
- How to conduct Keyword Searches
- Competitor Research
- Social Media Competitor Research
- Frequency
Date: Tuesday, August 23rd
Time: 5:30-7:00
Price: $10
SEO for Online Reputation Management
June 25, 2011 by Paula Hill
Filed under Training / Workshops
People often think Search Engine Optimization (SEO) is complicated, difficult, and only reserved for the “experts of experts.” However, there are fundamental principles you can apply that will help you protect your Online Reputation, build great visibility on the Internet, get top listings in Google, and ultimately grow your website traffic and business.
Join us in this empowering review of Organic SEO principles, brought to us by Paula Hill, a Certified Internet Marketing Specialist, and owner of Strategic Online Solutions, www.SOSmyMarketing.com.
During this presentation, you will learn:
- How to use SEO to protect your online reputation
- The definition of: SEO, SERP, SEM, Pay-Per-Click and ORM
- Easy and safe tactics to promote your website online
- Common, yet costly, mistakes to avoid
- How to avoid “Black Hat” or disreputable SEO con-artists
- How to pick a “White Hat” or reputable SEO consultant
Date: Tuesday, July 26th
Time: 5:30-7:15
Price: $10
Online Marketing
June 6, 2011 by Paula Hill
Filed under Training / Workshops
Choosing the right Online Marketing Tools for Your Business
Online marketing & social media are some of the greatest tools to come along for small business in decades!
But just like the other business tools available, you need to choose the right mix for your industry and business. Some of the online tools you might want to consider are:
- Facebook, Twitter, LinkedIn
- Email Marketing
- Foursquare, Yelp, Google Places, Groupon
- Blogging and Article Marketing
- Pay Per Click Marketing
- Web Based Events
- Video Marketing
Join us as we review some of the hottest LOW-COST & NO-COST tools available for business owners today.
Date: Tuesday, June 28th
Time: 5:30-7:15
Price: $10
Presenter: Paula Hill
