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Email Marketing The Right Way
January 29, 2012 by Paula Hill
Filed under Email Marketing, Training / Workshops
Email Marketing Workshop in Fort Worth
This class is an overview of how to build low cost, high-impact, email marketing campaigns. You’ll learn the benefits of email marketing, plus a variety of PROVEN TACTICS in this fun and interactive class including:
- How to build a distribution list.
- Writing high-impact content.
- Composing killer subject lines.
- Goals and Campaigns.
- When NOT to email.
WHEN: Tuesday, February 28th, 6:00-7:15pm
WHERE: La Mancha Business Center
PRICE: $10 per person
Seating is limited, first come, first served – Based on paid admission.
Presented by: Paula Hill, Strategic Online Solutions, 817-919-3423
Keyword and Competitor Research
August 1, 2011 by Paula Hill
Filed under Market Research, Training / Workshops
Most people rush into business and randomly start marketing without conducting any research and hope for the best. Unfortunately, “It takes the same amount of work to build an unsuccessful business as it does to build a successful business.”
Doing keyword research will help drive traffic to your website and increase sales. But keyword research alone isn’t enough – you also need to look at what your competitors AND the leaders in your industry are doing. The process of analyzing the online marketing tactics the most successful businesses in your industry are employing will save you countless hours of frustration and a lot of money in ineffective marketing.
Join us in this empowering review of Keyword & Competitor Research, brought to us by Paula Hill, a Certified Internet Marketing Specialist, and owner of Strategic Online Solutions, www.SOSmyMarketing.com.
During this presentation, you will learn:
- The benefits of conducting competitor and keyword research
- How to identify Keywords & Keyword Phrases
- How to conduct Keyword Searches
- Competitor Research
- Social Media Competitor Research
- Frequency
Date: Tuesday, August 23rd
Time: 5:30-7:00
Price: $10
SEO for Online Reputation Management
June 25, 2011 by Paula Hill
Filed under Training / Workshops
People often think Search Engine Optimization (SEO) is complicated, difficult, and only reserved for the “experts of experts.” However, there are fundamental principles you can apply that will help you protect your Online Reputation, build great visibility on the Internet, get top listings in Google, and ultimately grow your website traffic and business.
Join us in this empowering review of Organic SEO principles, brought to us by Paula Hill, a Certified Internet Marketing Specialist, and owner of Strategic Online Solutions, www.SOSmyMarketing.com.
During this presentation, you will learn:
- How to use SEO to protect your online reputation
- The definition of: SEO, SERP, SEM, Pay-Per-Click and ORM
- Easy and safe tactics to promote your website online
- Common, yet costly, mistakes to avoid
- How to avoid “Black Hat” or disreputable SEO con-artists
- How to pick a “White Hat” or reputable SEO consultant
Date: Tuesday, July 26th
Time: 5:30-7:15
Price: $10
Online Marketing
June 6, 2011 by Paula Hill
Filed under Training / Workshops
Choosing the right Online Marketing Tools for Your Business
Online marketing & social media are some of the greatest tools to come along for small business in decades!
But just like the other business tools available, you need to choose the right mix for your industry and business. Some of the online tools you might want to consider are:
- Facebook, Twitter, LinkedIn
- Email Marketing
- Foursquare, Yelp, Google Places, Groupon
- Blogging and Article Marketing
- Pay Per Click Marketing
- Web Based Events
- Video Marketing
Join us as we review some of the hottest LOW-COST & NO-COST tools available for business owners today.
Date: Tuesday, June 28th
Time: 5:30-7:15
Price: $10
Presenter: Paula Hill
